In real estate, staying ahead of the game requires consistent reflection and forward-thinking strategies. For our team, this starts every Sunday with a dedicated team meeting. It’s not just a routine discussion—it’s the cornerstone of preparing for a productive week. Inspired by the principles in the book Traction, these meetings keep us aligned, efficient, and ready to tackle the challenges ahead.
Why We Moved Meetings to Sunday
For a long time, we held our team meetings on Mondays. It made sense—start the week with a game plan. But over time, we realized something wasn’t clicking. By Monday, the week was already in motion, and we were playing catch-up instead of leading the charge.
Shifting these meetings to Sunday gave us the breathing room to reflect on the previous week and strategically prepare for the next one. It’s like warming up before a workout—you’re ready to go when the clock starts.
Team Meetings, Not Staff Meetings
Words matter. That’s why we call them team meetings, not staff meetings. A “staff meeting” feels outdated and hierarchical. A “team meeting” fosters collaboration and unity—it’s a subtle but intentional shift in how we view our business culture.
This simple change encourages ownership, accountability, and the mindset that every contribution matters.
What is a Level 10 Meeting?
The concept of a Level 10 meeting comes from the book Traction by Gino Wickman. If you haven’t read it, it’s a must for anyone serious about business growth. The Level 10 meeting framework is all about running structured and productive meetings that are rated a “10” in value.
For us, adapting this style was a game-changer. It gave us a clear formula for addressing weekly priorities, reviewing metrics, and solving problems.
How We Structure Our Sunday Meetings
Our Sunday calls run like clockwork. They’re 90 minutes long and split into two parts:
- First 45 Minutes: Internal discussions. This is the behind-the-scenes brainstorming and planning that keeps the team running smoothly.
- Second 45 Minutes: We record this portion and share it with our audience—a move aimed at helping others in the real estate community learn and grow.
This second half includes an in-depth review of key metrics (KPIs), a detailed breakdown of a recent deal, and real-world lessons that you won’t get in a seminar.
Recording Meetings to Help New Investors
For real estate newbies or those scaling their businesses, it’s hard to grasp what growth looks like without seeing it firsthand. That’s why we record the last 45 minutes of our calls and make them accessible.
This recording allows people doing just one or two deals a month to visualize what it takes to hit 10, 15, or even 20 deals a month. It’s a front-row seat to how a thriving real estate business operates.
Getting Real with Deal Breakdowns
A highlight of our recorded meetings is the “Deal of the Week.” Out of several deals, we choose one that stands out—maybe it required unique creativity, taught us something new, or presented unusual challenges.
For example, one recent deal involved a seller who didn’t even have an email address. After exploring every modern option—mobile notaries, remote processes, and even offering tech support—we had to go old school. I personally drove from Phoenix to Wyoming to lock in the contract.
This kind of transparency matters because there’s no better way to learn than by seeing real problems solved in real-world situations.
Q&A: An Open Forum for Growth
At the end of every Sunday meeting, we open up the floor. The first 10 participants who press a specific number get the chance to ask their burning questions.
This Q&A isn’t just about answers—it’s about connection and collaboration. It fosters the community mindset we value so deeply in our business.
Sharing Knowledge Without Slowing Down
Some people ask, “How do you find time to do this?” The key is simple: We don’t add anything extra to our day. Instead, we let people peek into what we’re already doing.
Whether it’s letting someone ride along to an appointment or sharing meeting recordings, these are things we’re already doing for the success of our business. It’s not about carving time out; it’s about maximizing what’s already there.
For instance, instead of grabbing coffee with a title agent or potential partner, I invite them to join me for an on-site appointment. It’s practical, efficient, and far more valuable than a casual conversation at a café.
Building a Collaborative Real Estate Industry
Too often, the real estate industry gets stuck in a scarcity mindset. People guard their knowledge, fearing competition. But we’ve found the opposite to be true—sharing knowledge strengthens the entire community.
Our goal is simple: show others how to succeed, even if it’s for free. Watching the industry foster more collaboration and “brotherly love” makes our work more rewarding.
The Shift to Free Training
At one point, I considered charging for mentorship. Would people pay $5,000 to ride along and shadow deals? Probably. But I realized that going down that road would take time away from what keeps the business running.
Instead, I decided to offer it for free. If someone is willing to show up, listen, and learn, they’re welcome to tag along. Whether it’s an empty back seat in my car or a spot on a conference call, I want to make those opportunities available.
Learning in Real Time
For upcoming investors, there’s nothing more valuable than witnessing deals as they unfold. Seminars and books provide value, but there’s no substitute for hands-on learning.
Riding along gives you insights into the small details that build success. From how contracts are negotiated to the notes an experienced investor jots down, every moment is a lesson.
Time Management Keeps It All Together
Efficient time management is the backbone of everything we do. Every night, I review my calendar for the next day to ensure there are no gaps or surprises. If I have a free 30 minutes, I use it to make that call I’ve been meaning to make or tie up a loose end.
By focusing on the essentials and limiting distractions, I keep the business running while creating room to help others.
Conclusion
In real estate, success isn’t just about closing deals—it’s about building systems, sharing knowledge, and fostering community. Our Sunday team meetings embody all of this.
From the structured Level 10 framework to the open Q&A and deal breakdowns, these meetings align our team, support our growth, and give back to the industry we love.
So whether you’re just starting out or looking for your next breakthrough, ask yourself: What could you learn from sitting in on one of these meetings? If the answer is “a lot,” then maybe it’s time to start building your own version of a Sunday team call.
