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Simple Steps for Determining Your Deal’s Profit

Understanding a property’s value is one of the most important skills in real estate investing. Whether you’re flipping houses or building a rental portfolio, knowing what a property is worth ensures you don’t overpay or underestimate its potential profit. This guide walks you through the key steps to properly evaluate property value using real-world strategies shared by experienced investors.

Why Property Valuation Is Non-Negotiable

As an investor, the most critical figure you’ll calculate is a property’s ARV (After Repair Value). This number tells you what a property should be worth once you’ve completed renovations. Accurately determining ARV helps you decide how much to pay, what upgrades to prioritize, and if a deal is even worth pursuing.

Relying on tools like Zillow or Trulia alone is risky. Their data is based on algorithms that often miss local nuances. Instead, you need legitimate MLS (Multiple Listing Service) comps, which show what similar properties in your area have recently sold for.

Don’t Compromise on Reliable Data

The best comp data comes directly from the MLS. Unlike listings on public sites, MLS data includes sold prices, timelines, and other key details that matter. Tools like Propelio provide access to true MLS comps, along with other resources like lead lists and management software—making it easier to analyze potential deals and track your investments.

Finding the Right Comparables

Comping—or finding comparable properties—is more than just comparing any nearby house. It’s about matching the property you’re evaluating with similar homes. Here’s what to look for:

1. Only Use Sold Properties

Active and pending listings tell you what sellers hope to get, not what buyers are willing to pay. Focus only on properties that have closed.

2. Stay Within the Neighborhood

Neighborhood boundaries matter. A property on the south side of a major road might sell for $100,000 less than a similar home on the north side. Crossing highways, arterial roads, or even greenbelts can skew values significantly.

3. Match Property Size Closely

Comps should fall within 20% of your property’s square footage—10% above or below. For instance, if you’re evaluating a 1,000-square-foot home, your comps should range from 900 to 1,100 square feet.

4. Stick to Similar Features

Bedrooms, bathrooms, and stories need to align. A single-story home with three bedrooms can’t be directly compared to a two-story four-bedroom.

5. Match the Age of Construction

Try to find comps within the same decade of construction. Homes built in the 1980s often have different layouts, materials, and appeal compared to those built in the 2000s.

Adjustments for Unique Scenarios

Let’s face it: real estate is rarely straightforward. You’ll encounter quirks, from oversized lots to railroad tracks. Here’s how to handle common scenarios:

Properties Larger Than Comps

If your home is bigger than most nearby properties, you can’t apply the full price per square foot to the extra space. For example:

  • Use the full price per square foot for the average size of nearby homes.
  • Apply one-third the price per square foot for the extra footage.

This accounts for diminishing returns on oversized properties.

Properties Smaller Than Comps

If your home is undersized, you can use the full price per square foot from comparable homes. However, expect to sell at the lower end of the neighborhood range since smaller homes typically have less appeal.

Homes on Busy Streets or Near Railroads

Being on a thoroughfare or next to train tracks reduces desirability. As a general rule, deduct 10% from the ARV to account for this. Similarly, homes overshadowed by high-voltage power lines typically see a 7% reduction.

Pools and Unique Features

Pools don’t add as much value as you’d think. A standard pool might add $6,000 to $8,000 to your ARV, while a more luxurious pool may add $10,000 to $12,000. But poorly maintained or unnecessary features, like a pool in a region where they’re less desirable, could even detract from the value.

Proximity to Schools, Fire Stations, and Police Stations

Living across from an elementary school can be a mixed bag. While some buyers appreciate the convenience, others may be put off by traffic or noise. Deduct slightly if the comps suggest demand is lower. Fire and police stations are less problematic unless noise becomes an issue.

Practical Tips for Comping Like a Pro

Start Narrow and Expand Gradually

Begin with tight parameters:

  • Recent sales (within 90 days)
  • Same neighborhood boundaries
  • Closest matches in features and size

If no comps fit, expand your search by widening timeframes or loosening size restrictions slightly.

Stick to Three to Five Strong Comparables

Having three well-matched comps is the sweet spot for accurate valuation. If more properties qualify, include them, but keep your focus on the strongest matches.

Double-Check Data from Sellers

Wholesalers and sellers often inflate ARVs to make their deals seem more attractive. Always run your own analysis. Most professional wholesalers will include disclaimers advising you to do so anyway.

Use Tools to Speed Up the Process

Software like Propelio simplifies valuation. By providing thumbs-up/thumbs-down options on potential comps, the platform calculates average price per square foot for you. It also considers specific neighborhood trends while factoring in property features, saving you hours of manual work.

Making Smart Renovation Decisions

Property valuation doesn’t stop at crunching numbers. It extends to planning improvements that maximize ARV. Here’s where to spend wisely:

  • Kitchens and Bathrooms: Always the high-impact areas. Updating countertops, cabinets, and fixtures can make a property pop.
  • Flooring: Match the quality to neighborhood standards. If homes have hardwood, use it—or an affordable alternative like vinyl plank that mimics the look.
  • Small Touches: Spend extra on visually prominent areas, like a tiled backsplash or modern light fixtures. These upgrades cost little but can heavily influence buyer perception.

Avoid Common Pitfalls in Property Valuation

Investors often make two big mistakes.

  1. Overcomplicating the Process
    Some investors get bogged down in minute details—counting bricks or obsessing over finishing materials. Keep it simple: compare like-for-like properties and focus on what buyers in that area care about.
  2. Blindly Accepting Inflated Values
    It’s easy to get swayed by hype, especially during a hot market. Stick to your numbers and remember that every neighborhood—and buyer pool—is unique.

The Bottom Line

Knowing how to evaluate a property accurately is an essential skill for real estate investors. By staying focused on true MLS comps, identifying comparable features, and factoring in neighborhood-specific considerations, you’ll avoid costly mistakes and make smarter investment decisions.

Whether you’re a seasoned pro or a new investor, tools like Propelio can take the guesswork out of the process, giving you confidence in your numbers and more time to focus on growing your portfolio.

Ready to start evaluating like a pro? Take advantage of Propelio’s 14-day free trial and access the tools that top investors trust. Your next deal’s profit starts with knowing its value.

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