Hey everyone, I’m Ryan from Propelio. Today, we talked with Lolita Shira, also known as “Take Action Low,” about Facebook marketing for real estate. Lolita has been a real estate investor for over a decade and is now diving into Facebook advertising to boost business. Let’s dive into what we learned from our chat.
Who is Lolita Shira?
Lolita, commonly referred to as Low, has been in the real estate game for over ten years. She started with flipping houses and buying and holding properties. Today, she coaches others on entering the business and runs a marketing company that specializes in Facebook advertising.
Why Facebook Marketing?
Lolita noticed early on that many real estate professionals were not utilizing social media to its full potential. She saw an opportunity in using platforms like Facebook to generate leads and build her business.
Facebook’s Data Advantage
Facebook has invested billions in partnering with third-party data companies. They know everything about their users. This allows marketers to create highly targeted ads. For instance, you could create an ad that only shows to Oprah Winfrey if you wanted. This level of specificity can transform your marketing efforts.
Getting Started with Facebook Ads
Setting Up Effective Campaigns
Creating effective Facebook ads involves more than just hitting the “Boost Post” button. You need to understand Facebook’s rules and how to target specific demographics such as age, location, interests, and behaviors. Here are some tips from Lolita:
- Create Community Pages: Build community-specific pages for the areas you want to dominate. This can be as specific as targeting a single zip code.
- Use Video Content: Videos are the most consumed content on the internet. They can help you stand out from your competition.
- Automate Follow-Ups: Set up automated email sequences to follow up with leads who may not be ready to take action immediately.
Case Study: Real Results
Lolita shared an instance where she generated 111 leads for a realtor client with just $200 spent on ads. These leads were a mix of buyers and sellers, proving the effectiveness of targeted Facebook advertising.
Costs and Outsourcing
If you’re tech-savvy, you might want to take an online course to master Facebook ads. Lolita recommends RE Market Domination, which costs around $2,000. If you prefer to outsource, Lolita’s company, MLN Media, offers services starting at $1,000 per month plus an ad budget. This service includes building community pages, creating ads, and managing follow-up sequences.
Takeway
Facebook marketing has proven to be a game-changer for real estate professionals, as demonstrated by Lolita Shira’s success. By leveraging Facebook’s extensive user data, creating targeted ads, and utilizing video content, real estate agents can generate high-quality leads and grow their businesses.
Whether you choose to master Facebook ads through courses like RE Market Domination or outsource to experts like MLN Media, the potential for boosting your real estate marketing efforts is immense. Start incorporating these strategies today to see remarkable results in your lead generation and client engagement.
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