Hey there, this is Grant Kemp from Creative Cash Flow. Today, we’ll cover the basics of using bandit signs for real estate. These signs say things like, “We Buy Houses” or “House for Sale.” Despite their simplicity, many people get bandit signs wrong. Let’s make sure you don’t.
Know Your Local Laws
Check your local regulations on bandit signs. Different areas have different code compliance rules. In some places, you can leave your signs up on weekends but must remove them by Monday. Always know what’s allowed in your area.
Placement of Bandit Signs
Where you place your bandit signs is crucial. You want them where people stop, like at stop signs or stop lights. Never place them where cars are moving fast, like on a freeway service road.
At intersections, put two signs at opposite corners. Angle them so they’re visible to cars stopped in both directions. This maximizes the number of people who can see and read your signs.
Handwritten Signs Work Best
Surprisingly, handwritten signs work better than professionally printed ones. Crappy-looking signs tend to get more responses. Why? People tired of corporate America see them as more personal and trustworthy. But make sure your handwriting is legible.
Use Eye-Catching Colors
Yellow signs with black marker tend to get the best response. If everyone’s using yellow, try using white to stand out. The goal is to be noticed.
Multiple Touches and Consistency
Good marketing is about multiple touches. Every time someone interacts with your marketing, it’s a touch. Whether it’s a bandit sign or a direct mail piece, being consistent helps. Brand awareness is key—you want people to remember you.
For instance, someone in the Dallas area uses “Elvis Buys Houses” on their signs. It’s memorable and ties all their marketing efforts together.
Test Your Marketing
Always A/B test your marketing campaigns. Try different phrases and see what works best in your area. If one approach doesn’t work, switch it up. Track your results and invest more in what works.
Clear Call-To-Action
Every sign needs a clear call to action (CTA). A simple “Call Now” followed by your phone number works. This makes it clear what you want them to do—pick up their phone and call you.
Code Compliance and Private Properties
For code compliance, you can place signs on private property. Knock on doors and ask homeowners at major intersections if you can put a sign in their yard. Explain why you need it there. People are more likely to agree when they understand your reason.
Takeaway
sing bandit signs for real estate can be an effective marketing strategy when done correctly. By understanding and adhering to local regulations, strategically placing your signs, utilizing handwritten messages, and choosing eye-catching colors, you can significantly increase your chances of generating leads. Remember to maintain consistency in your marketing efforts and always include a clear call to action.
Additionally, testing different approaches and ensuring code compliance, especially on private properties, will help you refine your strategy and maximize your success. With these tips, you’ll be well on your way to making the most out of bandit signs in your real estate endeavors.
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